Month-over-month growth is often used to measure the growth rate of monthly revenue, active users, number of subscriptions, or other key metrics.

Month-over-month (MoM) growth shows the change in the value of a specific metric as a percentage of the previous month’s value. Related Reading: What Exponential Growth Really Looks Like (And How to Hit It) What is Month-Over-Month Growth? Instead, it’s better to start from the beginning to build a repeatable engine for exponential growth from the ground up. Plus, even if you do, you really won’t get much for it because the truth will eventually come out, and that discrepancy can give potential investors the signal that you don’t know what you’re doing. Sustained exponential growth is essentially the golden standard of growth marketing. And it’s one of the hardest metric outcomes to achieve. It’s among the first trends that investors look for when deciding whether to fund a company.

Exponential growth is one of the best indicators that you’re nailing product-market fit.

Wow they're doing it wrong